Jack-in-the-Box

Fast Food – Customer Service Done Right

If  you read my recent post “Beware O0ps Pricing” you will see how Papa John’s Pizza failed miserably to do customer service.  So it is with great pleasure I get to give kudos to Jack-in-the-Box.  This last week I took a break from my normal home-packed sandwich to get a guilt pleasure.  In this case it was a Jack-in-the-Box Sirloin Burger. 

Sadly it was terrible.  I don’t remember them being terrible, but this one was badly made with too much sauce, a meat patty that was falling apart, and sad bit-o-lettuce.

A few hours later, I got a call!!

It was so bad, when got back to my desk I filled out a feedback form on the Jack-in-the-Box website.  I gave them an email address and phone number and told them how bad the burger was.  I figured that was it, maybe someone would read it.  I might even get a “We’re Sorry” email.  However! a few hours later, I got a call!!  Someone has the job to read those feedback forms as soon as they come in and contact the customer.  The result was they wanted details on why the burger was bad, and then offered to send me a coupon so I could try one again in them.

It’s not that hard people!  Papa John’s had people staffing the phones, just no process to take care of the customer.  Jack-in-the-Box has the process in place and clearly showed they value their customers more than saving a buck or two.  Good Job Jack!!